News & Updates

 

Credentials

 

PR retainer service (Agency of record since June 2002)

Media Relations, Press releases, Interviews, News Monitoring and intelligence Gatherings, Editorial Service

Hong Kong Media Luncheon (2008, 2006 & 2005)









The 8th Annual Hong Kong Call Centre Association Awards Gala Dinner at Hong Kong Football Club (12 Oct 07)

 “Oscar” Themed Event

Over 500 guests attended Gala Dinner




The 8th Annual Hong Kong Call Centre Association Awards Gala Dinner 

Creatives, Celebrity Performances, Sponsorship Solicitation, Media publicity, Event management





Guest Invitation eDM, Menu Card, Awards Brochure, Trophies, Souvenirs, etc. 

Creative Concept, Copywriting, Design and Production




The 8th Annual Hong Kong Call Centre Association Awards

Press coverage in HK Economic Times, The Standard, Peak Magazine












 

Fung Shui Kitchen Talk Show <風水廚房> (29 Nov 06) 

Achieved prominent media exposures and publicity in print and electronic media 

43 journalists from 20 media organisations attended





Launch creative & gimmicks, celebrities & press invitation and  event management




Media Coverage

57 clippings generated in all major dailies, home magazines and online media




Media Results

4 TV exposures on the event highlights and F&P Designer Series

Including: TVB Pay Vision TV – Entertainment & Lifestyle, Cable TV and East Asia Satellite TV


 


Guest Invitation eDM and Post-event Advertorial

Concept, Copywriting, Design and Artwork





 



Wai Yuen Tong Rebranding PR Campaign (New shop opening, Free medical consultation) 
(March – April 2007)

 




Wai Yuen Tong Rebranding PR Campaign (New shop opening, Free medical consultation)
(March – April 2007)

 


Wai Yuen Tong GMP Factory Press Tour & Celebration Cocktail (March 2006)




• Celebrity Endorsement
• Ceremonial Gimmicks
• Event Management
• GMP Factory Media Tour
• Media Publicity

 

Media Results

21 media organisations attended
32 news clippings generated

No. of Print News: 21
No. of Electronic News: 4
No. of Online News:  7

 


Corporate Brand Building

In-depth interview with Ms Karen Tang, Director of Wai Yuen Tong


Retail Brand Building

Interviews with operation and retail teams on services and training

HK Economic Times (May 06)







 




LG Corner & Window Displays   




Collateral production

copywriting, design & production of Ads, Advertorial and POP